Digital signage can bring forth a number of benefits to business owners and retail businesses. For one, it can help drive prospective buyers to your business place and spread the word out about your latest store promos.
But to be able to reap the benefits of digital signage, you need to ensure that you are using and maximizing it correctly. Top digital signage companies in Dubai compiled a list of tips that can help you get the best out of your digital signage:
- Be clear with your message
Having a digital signage is already an advantage to you, but you need to deliver the right kind of message to entice the public. Be sure to sit down and brainstorm with your marketing team to craft an effective and compelling message that will attract the attention of your target audience and also relay the message efficiently. Be sure to create variants of the copy so you will have more options.
- Know the proper timing
The timing when you will be posting and boosting your digital message is important. Most marketers refer to the timing as the “magic timing”. You need to know when is the best time and hour to get the message out. The most common times would be during the rush hour and lunch time. Study the timing of when your target audience pass by your store.
- Mind the placement of the signage
Another thing that you need to take into account is the placement of the signage. Be sure to pick a spot where your target audience usually go. If the signage is in your store, be sure that it is placed where you can achieve maximum flexibility. Another thing that you need to keep in mind is the dimension of the signage. Investing on the right-sized signage would help with the visibility.
- Measure the efficacy
It is not enough that you post the message. You need to ensure that what you did is measured to know whether the message is effective or not. But it would be best first to set a realistic goal so you will have a yardstick to achieve.
- Modify the message
Posting the same old message will definitely make the audience feel like your store cannot come up with something new. Be sure to update your graphics and messaging to further encourage your audience.
Know more about digital signage and LED display screen manufacturers in UAE here.